Seventh Generation 4X Laundry Detergent Packaging Ecologic

http://www.sustainableisgood.com/blog/2011/06/seventh-generation-ecologic-laundry-packaging.html

This packaging for the laundry detergent has 66% less plastic in it. The fiber exterior not only is greener, it also stands out on the shelves, helping the brand not blend in with the rest of the detergents in the market.

I think if everyone starts making packages like this, and invests some time and money in finding even better ways to design greener packaging, it can help the environment, and makes the consumer feel not as bad tossing the packaging out in the garbage...